SUDHA 68 SOFT PASTELS

Sudha’68; manufacturers of Art material in India earned a name which is popularly referred to as Sudha Cont’e among the designers, art students and art professionals. This paper revolves on the research which went into inventing an artist art material and establishing a brand among the buyers across the country through quality products.Sudha’68 is a brand developed by an emeritus Artist in India after 40 years of Indian independence to substitute foreign material (imported) for the need of Artists and designers of India.